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The report divides the U.S. gamer population by gaming motivations, behaviors, preferences, and spending across platforms. Although one-time purchases came top overall for how US shoppers like to buy games, there’s a lot more to this when we split the data. From device usage and genre preferences to attitudes around monetisation and AI, this is a data-backed snapshot of where player sentiment stands — and where it’s going next. Analytical systems detect fraud patterns and protect sensitive information with advanced encryption, ensuring players can focus on gaming without concerns about their safety.

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So many colleagues that had become close friends over the years lost their jobs, and it was a time of turmoil and change for the industry as a whole. Aside from having to learn new platforms and engage virtual audiences (which we all know is VERY difficult), one of the biggest challenges for me was watching the impact of COVID on this industry that I’ve come to love over the last 20 years. Drift was very quick to pivot during the pandemic and spun up a new event series that began in April of 2020. Another challenge was creating an event strategy against a backdrop of so much uncertainty. While this is harder to measure, we know our event series keeps the Cloudinary brand top of mind and deepens our relationship with customers.

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Among gamers aged 18–24, 62% say social play is important, and for those aged 25–34, a significant 78% said the same. When we look at the gender split, males are considerably more likely than females to buy one-time purchase games (44% of males versus 30% of females). People under 24 are also outliers when we look at people who play horror games – 22% play these regularly, compared to just 12% of the overall population. More than 50% of this age group plays sports games, compared to the UK average of 38%.

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Even as popularity grows in the US and more states move towards legislation, the number of new real money casinos in the USA that open each year is low. However, this will change as the casino adds more games every month. The casino currently has fewer games than most of its competitors, including BetMGM. The platform also delivers a superior welcome package compared to typical industry offers.

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